1 / 4
Framing
We start from the business decision, not the keyword list. What will change depending on the answer, and who has to be convinced by it?
You receive a one-page brief: the decision, the question, the perimeter.
Top 50 Insider
Our co-founder, worldwide · SI Lab since 2024
(opens the SI Lab website)
Social data intelligence consultancy STOP GUESSING, START LISTENING.
Licter is the Social Data Intelligence consultancy. We turn what people post, search and ask AI into decisions.
Trusted by 50+ organisations · 160+ projects since 2022
Four families of questions
Pick the family your question belongs to, then the case that looks like it.
-
01 · Communication
Make every campaign, event and spokesperson measurable.
-
02 · Brand health
Know what the market says about you, before it becomes a problem.
-
03 · Audiences
Replace the persona workshop with observed behaviour.
-
04 · Trends & innovation
Decide what to build on evidence, not conviction.
They tell it better than we do. On video.
Full conversations with the people who run listening inside their organisation: what they were trying to decide, and what the data changed. In French, on our channel, uncut.
58:39
“Every trend comes from TikTok.”
54:27
“A reputation is destroyed in seconds.”
51:29
“Advocacy is overtaking influence.”
Every episode of Audience First is on the channel . One conversation a week with the people who read the conversation.
Talk to a consultant
A consultant calls you back within 30 minutes on weekdays, not a sales team.
Why not just a tool?
Because a tool counts and an AI summarises, but it takes people to understand. At Licter, every reading is done by someone who speaks the market's language and knows your brand.
- A tool alone: Counts the mentions.Our team: Reads them, in the language of the market.
- A tool alone: Summarises what is said.Our team: Tells you what it changes for you.
- A tool alone: Waits for someone to open the dashboard.Our team: Calls you when it matters.
- A tool alone: Renews every year.Our team: Learns your brand, one question after another.
We use the best tools and AI to collect and sort. People do the reading, and decide with you.
Every business question has a data answer.
Pick a question and watch the conversation come in. We read it, sort it, and tell you what it means.
Pick a question above.
The posts start coming in, and the answer builds as we read them.
Four steps, no black box.
From the decision you have to make to the people who make it. You see every step, and the person running it.
2 / 4
Collection
Social listening, audience intelligence, digital panel and search listening, combined and filtered by consultants rather than by a dashboard default.
You receive the source plan: platforms, markets, languages, period.
3 / 4
Analysis
Proprietary algorithms profile the audiences; analysts read them against your market, in the language that market actually speaks.
You receive working sessions with the analyst, not a report in your inbox.
4 / 4
Decision
A readout your teams can act on, recurring monitoring where it matters, and alerts when something moves.
You receive a recommendation, presented to the people who decide.
The team that reads it for you.
The consultant who frames your question is the one who runs the analysis and walks you through it. Nobody hands your brief to someone you have never met.
A word from the founders
We spent years reading the country's conversation from inside the Élysée. We left with one conviction: French organisations were not short of data, they were short of a method to read it.
Licter is that method. Every question is framed by a consultant and every answer is read by one, not left to a dashboard default.
Adrien KrebsCo-founder
Antoine KhaitrineCo-founder
Consumer insights, communication and reputation, client direction: the people you would actually work with.
Free diagnostic
Where does your listening stand?
Six questions, three minutes. Your score now, the full readout by email.
- Your score out of 12
- Your three priorities
- The full readout by email
Thirty minutes with a consultant.
Leave your email or phone number. A consultant calls you back within 30 minutes on weekdays.
- 50+organisations served
- 160+projects since 2022
- 20+languages monitored
Six questions we get every week.
Are you a social listening agency?
More than an agency: a consultancy. Our consultants frame the question, read the data across four layers and tell you what to decide. You get a recommendation, not a dashboard to run.
Is this social listening, or something else?
Social listening is one of four layers. On its own it tells you what is being said. We add audience intelligence (who is behind the accounts), a behavioural panel of about three billion consumers, and search listening. Most questions need at least two.
Do we need to own a listening platform first?
No. We work with the leading platforms and our own algorithms; the licence is ours, not a prerequisite for you. If you already pay for one and under-use it, that is exactly what Social Listening as a Service is for.
How long until the first usable answer?
A focused read is a matter of days rather than weeks. A full diagnostic of an existing setup takes two to three weeks. Continuous monitoring starts alerting as soon as the perimeter is configured.
Which markets and languages do you cover?
Monitoring runs in more than twenty languages, and our consultants work in Mandarin, English, Spanish, Hindi, Cantonese and Arabic. A market read through machine translation is a market read half-wrong.
What does it cost?
The price depends on the offer and the perimeter: markets, languages, monitoring. Thirty minutes is usually enough to give you a number.